Back in 1997 KIER delivered a brand new 63,000-square-foot dealership to Westland Ford in Ogden, Utah. It was a state-of-the-art facility with beautiful show rooms and a high tech service and parts department. The conceptual design was a prototype provided by Ford Motor Company.
Seventeen years and a few thousand miles later, KIER returned to Westland to participate in the dealership’s rebrand. Ford Motors is behind a nationwide rebrand that will change the look of Ford-sponsored dealerships. Aesthetic elements found in Westland’s new design will be incorporated into features of other franchises. The goal is a uniform look that will tell passersby, “That is a Ford dealership.”
The new scope of work included stripping the entire front façade down to the studs, adding a new entrance with vestibule, replacing windows, and recladding the exterior with ACM (aluminum composite material) panels and corrugated metal.
The interior also underwent a complete remodel while the dealership conducted business as usual. Night shifts and Sundays were added to the superintendent and subcontractor’s normal work week. Phasing was orchestrated by closing off portions of the building and rerouting both foot and auto traffic to new entrances and exits.
When the dust settled, the KIER crew packed up their tools and headed west – across the street to start the new Westland Hyundai dealership.